It’s the news the most athletic fashioniesta’s have been waiting for, today marks the launch of Fenty Puma By Rihanna’s AW16 Collection.

You might remember those ridiculously fluffy pale pink slides around from her first collab with Puma but this time Rihanna has done something different and drawn inspiration from the contemporary Japanese lifestyle, the mix of strict tradition and street culture. 

The first drop hits stores today features maxi dresses, sweatshirts and the long awaited lace-up skirt! Don’t worry if you miss out on the first drop Rih Rih has got your back, more unique styles will come to Australian shores in October and November.

"This collection is not only a representation of who I am and how I dress, but also pushes the
boundaries of what I wanted to create."

You can buy it from 10am today on selected online stores including or check out their pop-up store at Melbourne Central – located at Level 1, Clock Tower Forecourt. It has already gone off and pretty much all sold out in the US so make sure you put on those fluffy slippers (which btw are so totally last season now) and get in fast. This is something that Rihanna isn’t going to pon de replay!


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