Here at Allure, we love makeup. Like, really really love makeup. We could talk liquid liner, highlighter, and foundation all damn day (and we often do). After all, it is our job and not one we take lightly. We eagerly pore over every new launch, every emerging brand, and have an encyclopedia of dupes in our brains at all times. While we're all partial to our particular faves, our heart rates spike with each exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin type or an innovative mascara that truly checks off every box on our criteria. That's the exciting part about the ever-expanding beauty market: finding new makeup treasures to further complete our artistic visions of becoming ourselves. Check out all the new makeup launches that we're currently drooling over. (And don't forget to check out the new skin-care launches too.)

Photos courtesy of brands

Fenty Beauty Killawatt Foil Freestyle Highlighter Palette

This limited-edition palette features seven vibrant Killawatt highlighter shades to wear however the hell you want. Part of Fenty Beauty's 2018 holiday collection, this palette will only make an appearance in the collection for the season. Launched in Australia and New Zealand first, but come October 12, that's when the rest of the world will be able to purchase at, Sephora, and Harvey Nichols.

(Available October 12)

Onomie Boosting Lip + Cheek Stick

These tint sticks won a Best of Beauty award this year and this month, three more shades will be added to the existing lineup of three shades. There's Caria, a rich pink nude; Rani, a toasted papaya shade; and Aquitaine, a soft orchid shade. These new shades will drop October 10.

$30 (Shop Now)

Flesh Limited-Edition Fleshpot Eye & Cheek Gloss

These are two new color options in Flesh's popular eye and cheek gloss — Disco Nap (a champagne with silver glitter) and Enchantment (sheer red with silver glitter) — for the brand's holiday collection.

$20 (Shop Now)

Milani Eyeshadow Palettes

Drugstore makeup pro, Milani, just released two new colorways of its 12-shade eye shadow palettes: Soft & Sultry, a cool nudes palette; and Pure Passion, a warm, cherry-toned, nude palette. These are some of the best impulse purchase palettes you can get for less than $20.

$20 (Shop Now)

E.l.f. Modern Metals Blush and Highlighter Palette

The warm, peachy shades in this blush and highlighter palette are perfect for those trying to maintain the last of a summer glow. It's a part of E.l.f.' s Modern Metals collection, which also features eye shadow and lip colors with a metallic and fiery theme.

$12 (Shop Now)

Origins Blooming Sheer Lip Balm

Origins' return to makeup has blessed us with a bevy of juicy lip colors in sheer and cream finishes. The pigments are actually derived from the flowers used in perfume that are discarded once their natural fragrance has been extracted, making them sustainable colors as well. One good tip is that the palest shade of the sheer balms, Nude Nectar, doubles as a glitter-free highlighter that gives you that amazing glazed donut finish with just the teensiest hint of shimmer.

$20 (Shop Now)

Anastasia Beverly Hills Sultry Eye Shadow Palette

The newest palette from Anastasia Beverly Hills is this rendition of moody neutrals in matte and metallic finishes. 12 shades are brand new, while two are oldies but goodies. Just think of all the low-key and hi-key smoky eyes you can create with these.

$45 (Shop Now)

M.A.C. Powder Kiss Lipstick

M.A.C. already makes some of the most beloved matte lipsticks around, but now the formula is updated to look more velvety and feel airier. Swipe once for a tint and build it up for a more vivid effect. Either way, these lipsticks give you that blotted lip stain look that I'm all about.

$19 (Available October 11)

Natasha Denona Gold Palette

Sure, it may be expensive, but a Natasha Denona palette is the kind of thing that inspires heavy breathing and hot flashes once you see the swatches. Maybe it's the soft-as-butter powder shadow formula or the fact that its texture is married with the most velvety-looking mattes and the blingy-est metallics in this gold palette, and that's how you get people to hand over $145 for 15 eye shadows. This drops October 2 on and (and October 10 in select Sephora stores).

$145 (Shop Now)

The Lip Bar Liquid Lipstick in Brickhouse

I stan a warm, brick-y red lip color. I think it looks great on everyone and depending on how sheer you wear it, it can almost be a nude (well, maybe a neutral), depending on your skin tone. Considering that The Lip Bar is a brand whose DNA involves inclusivity for all skin tones, you can be confident that this shade was tested and approved to look amazing on everyone before launching.

$13 (Shop Now)

Pat McGrath Tinted Lip Fetish Balm

It's not just a tinted balm — trust me on this one. It's much more saturated than a tint but instead of that glazed look you get with lots of balms, the finish is more akin to MLBB so the color has a sort of the call is coming from inside the house vibe (in the best way, I promise).

$38 (Shop Now)

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