Beauty & Balance

Looking for a new beauty brand to try, but not sure which one? Why not try this year’s most popular cosmetics company on Instagram?

A new survey carried out by OnBuy.com, has determined which is the most popular beauty brand in 2018 by calculating how many Instagram followers brands have amassed during the year.

With Kylie Cosmetics sitting at the top spot, it appears having a celebrity at the helm is the winning formula. With that said, MAC Cosmetics remains the most followed brand on Instagram with a whopping 19.3 million followers (Kylie Cosmetics has 17.6 million).

So, from MAC to Fenty Beauty these are the brands that everyone is not only trying and buying, but following with gusto on social media, too.

10. YSL 

Followers up by: 152, 970

9) Too Faced 

Followers up by: 159,840

8) Chanel Beauty 

Followers up by: 172,050

View this post on Instagram

A look backstage. The makeup look created by @luciapicaofficial for the #CHANELSpringSummer 2019 show yesterday was as fresh and joyful as a day à la plage. Barefoot Chanel beach girls could be seen from afar with bright neon pink lips vaguely reminiscent of the neon zinc smeared on the faces of lifeguards in the 80’s. The balmy complexion and iridescent eyes were created using VITALUMIERE AQUA foundation, the silver shade of LES 9 OMBRES – EDITION N°2 QUINTESSENCE eyeshadow palette, and the BAUME ESSENTIEL for extra shine, all available from January. Get the lips: ROUGE ALLURE VELVET in Infrarose available in January @rozanneverduin — #CHANELByTheSea #CreateYourself#ChanelBeauty #ChanelMakeup

A post shared by CHANEL BEAUTY (@chanel.beauty) on

7) Maybelline 

Followers up by: 173,460

6) Dior Make-up 

Followers up by: 197,700

5) Sephora 

Followers up by: 232,920

4) Anastasia Beverly Hills 

Followers up by: 279,540

3) Fenty Beauty by Rihanna 

Followers up by: 292,620

2) MAC Cosmetics 

Followers up by: 369,540

1) Kylie Cosmetics 

Followers up by: 421,050

This article originally appeared on InStyle

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