When YouTube beauty influencer Jackie Aina was approached by Anastasia Beverly Hills’ president Claudia Soare to collaborate with the brand, she immediately knew she wanted to create an eyeshadow palette.
“There are so many different, awesome ones out there in the market, but for me, because I have dark skin, there was always something missing,” said Aina, who’s of Nigerian descent. She has more than three million YouTube subscribers and 1.2 million followers on Instagram. “I felt like I could definitely fill that void… the person who is tired of having to skip those three shades that don’t work on their skin tone.”
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