PARIS — Beiersdorf AG and SABIC are teaming to create renewable plastics for mass-market cosmetics packaging.
The maker of Nivea, La Prairie and Eucerin products and the chemicals company will work together to create sustainable packaging made of certified, renewable polypropylene (or PP) from SABIC’s Trucircle portfolio. To make the PP, plant-based, renewable raw materials will be used.
“With this action, Beiersdorf intends to further reduce the use of fossil-based resources for plastic packaging,” the Hamburg, Germany-based company said in a statement Friday.
The basis for the sustainable plastic is a byproduct of the paper industry, produced during the processing of trees into pulp.
Beiersdorf said the byproduct replaces the same amount of fossil crude oil generally needed for the manufacturing of plastic. PP packaging is friendlier for the environment, as it causes less carbon dioxide emissions than traditional plastics.
“The reduction of fossil raw materials in our portfolio is of essential importance to us,” said Michael Becker, head of global packaging development at Beiersdorf, in the statement. “The use of renewable raw materials in our product packaging represents a major lever for us to reduce our carbon emissions and improve our ecological footprint.
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“We are proud to be the first in our mass-market segment supporting the use of PP made from renewable, plant-based raw materials as packaging materials for our cosmetic products,” he continued.
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