Retired professional boxer and Olympic medalist Tony Jeffries creates boxing education and training videos on his YouTube channel, sharing his experience in the ring with newcomers to the sport. In a recent post, Jeffries plays back some footage from his undefeated boxing career, focusing on his ability to deliver knockout punches, and breaks down his technique.

He starts with where to hit someone for a knockout. “Sweet spots” include the chin, the sides of the jaw, and the temples. “If you’re hitting someone in those locations, what it does is it sends a shock straight to the brain,” he says.

Of course, plenty of professional fighters get hit in the chin, jaw and temples without getting knocked out. This is because they can see those punches coming. “The best time to knock someone out when you’re boxing is when you’re throwing punches they don’t see, they’re expecting another punch coming at them but you throw that punch that they’re not expecting.”

The setup to a punch, then, is crucial.

Jeffries demonstrates in the video how to throw your opponent off using feints. For instance, making out like you’re going to throw a left-hand jab will fake out your opponent and make them react to a shot that never comes, enabling you to then follow it up with a jab they’re not expecting, distracting them so you can land the K.O. blow with an overhand right punch.

“Now these punches are hard and fast,” he says. “The jab was hard to knock his head back, the overhand right was hard, hitting him in the right place at the right time.”

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