Slowly, the spoon dips into the bowl with pink toy sand and lifts out of bullets. The Sand crunches and deformed, the bowl wobbles.
The Whole thing in Close-up, once forward and once backward – and nothing more happens. 116 million Times the Youtube Video was clicked on.
Strange? Also, the Trend behind it: “Oddly Satisfying means” – oddly satisfying.
The Internet is full of Oddly-Satisfying-video: pieces of soap are cut into tiny pieces, the water that flows down a flight of stairs, fruit, artfully cut – for almost everything, there is an audience.
With more than six million subscribers, the most successful German channel, Ice Cream Rolls is “”.
To see, how two hands with a Spatula to cook on a cooled metal plate of ice cream, from a variety of ingredients: from the Energy Drink to broccoli.
ASMR as a sleep aid
The channel promises to his audience just Oddly Satisfying, but also “ASMR”.
ASMR stands for Autonomous Sensory Meridian Response. A good German Translation, there is not. It sounds to have a relaxing effect or a slight tingling trigger.
You can hear the packaging of the ingredients crackle, the spatula on the metal plate scraping – no language, no music. In other ASMR Videos of people with brushes or fingers on microphones, scroll, swipe books, pages, or whisper into the microphone.
Some help, allegedly, even when you fall Asleep.
Oddly Satisfying to create relaxation
But why these Videos are so popular, and what is satisfactory? According to David Daniel Ebert, they could serve as breaks from the everyday digital life.
He is a Professor of Clinical psychology at the Free University of Amsterdam and has, among other things, with Online psychotherapy.
Oddly-Satisfying-Videos often showed repetitive and quiet actions. Users would only have to process limited information and could focus their attention on a few impressions.
In everyday life, you would be stimulated, however, through a myriad of information, often excessively. He compares the Videos with mindfulness exercises and counting sheep.
Studies in the visual effect, there is not, according to Ebert yet.
Only the ASMR phenomenon is explored a little. It calls according to studies, some people actually psycho-physiological changes, says Ebert. The heart beats calmer, the mood brightens.
For the psychologists of the appeal of this Oddly-Satisfying might have to do Videos that show often manual activities, and many people work in everyday life with your hands.
The trend researcher Ulrich Köhler said: “The appeal of this Oddly-Satisfying-lies in the fact that I can see activities, manual activities, ( … ), that is to say, where I have a sense of structure, a certain feel to the touch.”
It was the longing for the real experience in an ever more digital world.
Where does the “Oddly-Satisfying”Trend?
“The history of the Oddly-Satisfying-Videos on probably goes back to movies,” says Köhler. Television and cinema advertising show is often excessive particularly appealing images. “If someone is in the chocolate bites, whether it’s the ice cream is brought out of the Box.”
As probably one of the first Oddly-Satisfying-formats, Youtube announced the video of a blender manufacturer. Under the Heading “mix it?” will show the Videos of what happens to the marbles or to an iPod in a blender. The Youtube channel exists since 2006.
Similarly destructive is the German Youtube-channel is “hardness test”. He shows, among other things, in Close-up, such as Smartphones, fruit or a cactus from a car to roll over. More than nine million Followers will make the Account according to Youtube the second-largest German channel.
And where did the term Oddly Satisfying to come? “To my knowledge, exactly this concept arose the rule of law on the Online platform Reddit,” says trend researcher Köhler.
In a Forum users have been dedicated specifically to these Videos. The term is also in the advertising. Car manufacturer BMW shows a Video of “Oddly satisfying BMW-moments”: scraping ice in Close-up, a perfectly Packed trunk, or dirt, is washed away by a high-pressure cleaner.
In the Video, “”Oddly IKEA”: IKEA ASMR” of the eponymous furniture manufacturer hands up just under a half an hour a room, accompanied by a whispering voice kind of strange, oddly satisfying.
Deutsche Presse-Agentur (dpa)
*The contribution “is”Oddly Satisfying”: Those strange Videos to be published, will contribute to the relaxation” of FitForFun. Contact with the executives here.