After almost 20 years in the beauty industry, Mario Dedivanovic is striking out on his own with a new beauty line. For years, the question hasn’t been can Dedivanovic helm a beauty brand, it’s why hasn’t he done so yet? But according to a new interview with WWD, the time has finally come for Kim Kardashian’s go-to makeup artist.

In the past, Dedivanovic has worked with his BFF-slash-client to release palettes and lip products under the banner of KKW Beauty. He’s also released a fan favorite, the now discontinued Master by Mario palette with Anastasia Beverly Hills. As it turns out, Dedivanovic has had plenty of offers to create a fuller collection under his own name, but it wasn’t until recently that he felt he’s earned his stripes in the industry.

“I’ve been getting approached and asked by companies and investors for many years,” he tells WWD. “Up until the past two or three years, I never felt worthy enough because I felt like I needed to have at least 20 years of experience as an artist to do that. It’s a big deal for me. That would be a next chapter of my life, my career. I’m on almost 19 years now of being a makeup artist, so that 20-year mark is approaching.”

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He still can’t confirm anything specific about the new line — mainly because he’s still developing it. “The thing with the makeup line is that there definitely will be one in the future,” he said. “I’m a perfectionist. People expect something great from me and I expect something great from myself. I’ve had a couple of opportunities that I walked away from — I mean multi, multi, multimillion-dollar deals that I’ve walked away from — because in the end, during the contractual period and attorneys and all that, I didn’t get what I wanted. Walked away literally from gazillions of dollars.”

The good news is that Dedivanovic has gazillions of fans, and we’re sure a gazillion more will come his way when KKW shouts out the new line. So, he probably shouldn’t cancel that money truck rental just yet.

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