Beauty's wellness movement is ushering in a new wave of facials.
Aesthetic acupuncture is the practice of using motor points in the face to relax or activate various facial muscles. The treatment has become popular among the model and influencer set for its lifting effects, which, according to New York City-based aesthetic acupuncturist Dr. Travall Croom, are comparable to those of Botox and filler.
Croom developed his aesthetic acupuncture facial six years ago when a model for the now-defunct Victoria's Secret fashion show came to him to aid her neck and shoulder issues.
"Within three treatments, her neck and shoulder were better," said Croom, whose office is located in Midtown.
The model then asked him to work on her face, starting with her jawline and, eventually, her entire facial region.
"She was referring other models," he said. "It was always about how can I then improve the tabletime? That’s how I came up with the idea of layering the different types of treatment into the process."
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AESTHETIC ACUPUNCTURE Aesthetic Acupuncture is a safe and holistic treatment that will address skin concerns as well identify any pathological underlying problems of premature aging. It combines different factors that act on the skin from a cellular level. You have not experienced a cosmetic facial like this before. It will leave you looking younger and healthier. It’s not just any experience, it is a treatment with results that can be felt and seen. Inserting the fine acupuncture needles simulates the skin cells to turn over; triggers the production of collagen and elastin while relaxing the connective tissue between the skin and muscles. The needles are inserted in specific locations to help the facial muscles that are tight to relax, as well as activate the muscles that have weakened, causing the face to sag and droop. Red Light Therapy, (RLT), is added to offer your skin another touch of health and youth. RLT increases blood circulation, helping to bring more oxygen and nutrients to the tissues and cells. It improves natural collagen and fibroblasts production, two components that are important in a youthful skin appearance. Tissues are repaired and natural healing is achieved, as well as a lowering of oxidative stress, something highly associated with the aging process. @celluma_led_therapy . . The facial concludes with my specialized microcurrent treatment, which mirrors your own body’s electrical output by emitting very similar low-voltage electrical currents. These currents triggers the body’s production of amino acids and adenosine triphosphste (ATP), accelerates cell repair and promotes healthier cell production. . . . . . #ledtherapy #led #facials #skincare #skincare #skincareroutine #holistichealth #holistic #acupuncture #microcurrent #model #modellife #modellife #nyc #beautyblog #beauty #beautyaddict #wellness #antiaging #wrinkles #collagen #face #fashion #bbloggers #instabeauty #beautyguru #synergyfacial
Acupuncture is at the core of his now-signature treatment, which also incorporates elements of more traditional facials. After an initial consultation, Croom uses a gua sha stone to break up adhesions in the facial fascia. He then applies a serum that he makes himself.
"It’s an herbal-based serum with hyaluronic acid and vitamin C," he said. "This is the first thing that’s put on before needling. That’s usually applied with an oxygen concentrator."
He proceeds to needle motor points on the face, focusing on facial expression muscles. The needles work the muscles for about 20 minutes, during which he places an LED panel across the patient's face. Next, he applies a sheet mask that he uses as a conductor for a 20-minute microcurrent treatment.
"I program the unit to change frequencies every five minutes for the 20 minutes," he said. "Each frequency is for a different purpose. Some are to relax the muscles and tone them, some are for circulation and some are to stimulate collagen production."
The facial ends with cupping, which pulls blood up through each layer of the face, helping to drain off any excess fluid. Each session costs $200, though patients have the option to buy a package of 12, which includes one free session, facial products and a bottle of marine collagen.
Croom typically sees between eight and 12 patients a day, most of whom work in fashion and beauty. Results, he said, can be seen immediately, depending on the patient, and can last from three to seven days. The only risk is the potential for bruising.
"Sometimes when you pull a needle out, there can be a drop of blood and sometimes that drop does not come up through the surface," he said. "Certain muscles or parts of the face have the potential to bruise more than others. Typically, I’ll wait until treatment number six to add those points in because it takes a while to get the circulation in the face to increase."
The treatment, he continued, is an alternative to botox and filler: rather than giving a false sense of lift, like botox and filler do, aesthetic acupuncture can produce actual lift.
"For example, in the cheek area, where those muscles get weak, you don’t get wrinkles, you get folds," said Croom. "In those areas of the face, they use filler to give a false lift. Here, we’re using the muscles to activate a lift, so filler’s not needed. Botox would be the opposite — it’s used on the muscles that get contracted. We’re now relaxing them."
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